What is a BPO Call Center, and Why Is It Important
Are you having a hard time finding good information about the BPO call center? Don’t worry! We
have a lot on the subject for you here. Precisely, it is a third-party company accepting the
responsibility of a business call center function. Businesses outsource for a number of reasons. Plus,
there’s more on the BPO, which we believe you don’t know yet. You’ll also get an idea
of which of the inside vs outside sales you should go with. So, ensure you read this very interesting
yet informational write-up till the end to make the most out of it.
What is a BPO Call Center – The
Nuts and Bolts
No surprise, BPO call center is a slightly confusing
concept. But you don’t have to worry because we have got you covered here.
Separating Business Process
Outsourcing From the Call Center
Yes, BPO (business process outsourcing) is a wider term than a call center. A BPO company can look to
accept the responsibility of any business process. It might be accounting, human resources, or anything.
On the contrary, a call center only deals with incoming and outgoing calls. Now when we say BPO call
center, we mean customer support services, telemarketing, and more.
Opening
Up on The Business Process Outsourcing Call Center with A Real-world Example
A business normally opts for outsourcing because it lacks the resources or skillset to carry out that
task. Let’s say a goods transporting company has no customer support department in the early
stages of its incorporation. The owner can hire experts to maintain a fully-functional customer care
department or delegate this responsibility to an outside expert firm. If he goes with hiring a firm to
carry out these tasks, you can say that he has outsourced it to the call center services provider.
Why a Business Outsources to Contact
centers
Here are the most common reasons a business will want to outsource its call center responsibilities to
a Business process outsourcing services provider:
Lacks The
Resources
Customer support or telemarketing is a support activity. Therefore, a business would not want to spend
capital on keeping a call center department. Particularly, when it is just setting up its feet in the
industry. Hence outsourcing is its best bet.
The
Task is of Occasional Nature
Outsourcing will be a rational decision if a task is of such a nature that it occasionally occurs.
Let’s say a new organization only makes a few marketing calls at the end of each month. Why would
it hire a full-time employee to carry out this task? Instead, it can delegate it to the call center and
pay only for the time invested.
Lacks
the Skill Set Required
At any stage of its incorporation, a company may need more skilled individuals to carry out a task.
Plus, hiring one may be too costly for it. That’s when he can rely on the contact center and let
the experts carry out this task professionally and on the low.
Don’t Have a Physical Location
An organization may not need to maintain a full-fledged office. Either because of the nature of the
work or because the owner prefers a remote-based working model. In such a case, hiring a call center for
any inbound or outbound call responsibilities will be the best option.
Looking to
Cut The Cost
Of course, the owner would want to operate on low costs, and outsourcing is the ideal choice for it,
even better when a company delegates different functions to the off-shore call center. Such contact
center solutions providers have low running costs because of the cheap labor.
There are more reasons for hiring a contact center. But these 5 most commonly induce a business owner
to opt for one.
Types of Business Process Outsourcing
Call centers
Not one or two, but there are six types of business process outsourcing contact centers, namely:
- Inbound Call Center
- Outbound call center
- Contact Center services provider
- Omnichannel Contact Centers
- Blended Call Centers
- Automated Call Centers
Read the different types of call centers in detail to get a good idea
of how they function.
Common BPO Call Center Outsourcing
Services
Following are some of the services the best call centers commonly provide to the business around the
globe:
Inside and
Outside Sales
A call center has trained staff to take care of the organization’s inside and outside sales. Inside Sales means remote selling of products or
services. Outside sales is a traditional way of selling stuff through meetings or visitations. Read the
inside vs outside sales
comparison to get comfortable with both.
Customer
Support
As a business grows, it will have more customers. And, not all customers are fully satisfied with the
item they have bought from you. Especially when your product is a bit technical to use; hence,
they’ll call either to ask queries, request returns, or more. Therefore, a business must maintain
a customer support department. Usually, it doesn’t and thus outsources this function to a Contact
Center.
Telemarketing
You will want your product to get noticed as a business owner, won’t you? The first step to
getting there is to let people know about it. Telemarketing is one of the best ways to do it. And to
carry out these responsibilities, a business may trust the expert telemarketing agents of a call center.
Take Away
A layperson may find it difficult to understand what the BPO call center means. Some may even confuse
the two terms, BPO and call center. Others might need to be sure how it brings advantages to the
business. That’s where we felt to give you a fair idea of the Business process outsourcing call
center and it’s working. Plus we have also discussed its types. Not to forget our efforts on
jotting down the common outsourcing responsibilities for a business process outsourcing call center.
Overall, this a perfect write-up to inform and clear your misconception about BPO Contact Centers.
So how was it? If you feel we have missed including something, please comment or write to us on our
official email address.